This refers to a specific segment of the electorate characterized by a documented history of infrequent participation in elections. Such individuals are statistically less likely to cast a ballot compared to the general voting population. For instance, a citizen who has only voted in one out of the last five general elections would be considered part of this group. Factors contributing to this behavior can include apathy, lack of information, logistical hurdles, or a feeling of disenfranchisement.
Understanding this group is crucial for campaigns and election administrators seeking to increase voter turnout. By identifying the reasons behind their low participation rates, targeted outreach and engagement strategies can be developed. Historically, efforts to mobilize these individuals have involved simplifying the registration process, providing accessible information about candidates and issues, and addressing concerns about the efficacy of voting.
