A collection of promotional items, samples, or gifts distributed at events, conferences, or as part of a marketing campaign is commonly referred to by a specific term. These bags often contain branded merchandise, discount codes, informational pamphlets, and other items intended to generate goodwill, promote products or services, or enhance the attendee experience. For example, attendees at a tech conference might receive a tote containing a t-shirt, a portable charger, and software trial subscriptions.
The practice of providing such complimentary assortments offers several advantages. It can serve as a tangible reminder of the event or brand, fostering brand loyalty and recognition. Furthermore, the items included can encourage product trial and generate leads through coupon redemption or sign-up offers. Historically, these giveaways have evolved from simple promotional leaflets to curated selections of useful or desirable objects, reflecting a shift towards more sophisticated marketing strategies.
