In psychological research, a distortion occurs when the sample utilized is not representative of the broader population being studied. This systematic error limits the generalizability of findings. For instance, if a researcher intends to study the attitudes of all college students toward tuition increases but only surveys students from a private, expensive university, the resulting data may not accurately reflect the views of students attending public, less costly institutions.
Addressing this issue is crucial for ensuring research validity and reliability. By employing appropriate sampling techniques, studies can yield results that more accurately mirror the characteristics and opinions of the entire population of interest. This, in turn, strengthens the credibility of psychological research and facilitates evidence-based decision-making in various fields. Historically, failures to account for this problem have led to flawed conclusions and misinformed policies.