The officially designated individual or entity responsible for handling an insurance policy or account. This entity acts as the primary point of contact between the insured party and the insurance carrier. For example, a company selecting a specific agency to manage its employee benefits program would formally acknowledge that agency as the designated contact for matters related to that program.
The appointment provides clarity and accountability in the insurance relationship. It ensures the insurer knows whom to communicate with regarding policy changes, renewals, and claims. Historically, this designation formalized the agency relationship, giving the designated party authority to act on behalf of the insured. This streamlined communication and reduced potential for misinterpretation or delays.
