A typographical element extracted from the main text of an article, it is presented in a larger or more prominent font, serving to highlight a key point or idea. Often visually set apart using quotation marks or other graphic devices, its purpose is to attract the reader’s attention and provide a concise summary of the article’s content. For instance, a compelling sentence from a lengthy report might be isolated and enlarged, placed strategically within the surrounding text to entice readers to delve deeper.
This element enhances readability and visual appeal, particularly in long-form content. It can act as an entry point, drawing the reader in and encouraging engagement with the material. Its use dates back to the early days of print journalism and continues to be a valuable tool in contemporary design, both in print and digital formats. It serves not only as a decorative feature but also as a functional aid, improving comprehension and retention of information.
