Exaggerated or superlative comments or opinions not presented as facts are common in property marketing. This practice, often involving subjective descriptions about a property’s features or location, aims to generate interest. For example, a statement like “best view in the city” is generally understood as an opinion rather than a verifiable claim, falling under this promotional approach.
The use of such statements is important because it allows sellers and their agents to highlight perceived advantages without incurring liability for misrepresentation, provided these claims are not presented as factual. Understanding this distinction is beneficial for both buyers and sellers. Buyers can better assess the true value of a property, separating hyperbole from reality. Sellers can effectively market properties without unintentionally misleading potential purchasers. Historically, the boundaries of acceptable marketing have been defined through legal precedent, shaping current industry standards and ethical guidelines.
