An individual who has demonstrated an interest in attending a specific educational institution but has not yet been formally admitted is considered a potential applicant. This individual might attend recruitment events, request information packets, or submit preliminary application materials. For example, a high school senior visiting a university campus with the intention of applying for admission is considered to fall into this category.
Identifying and engaging with these individuals is crucial for institutional enrollment management. These outreach efforts increase the likelihood of a robust applicant pool and, subsequently, a diverse and qualified student body. Historically, institutions relied on traditional marketing methods; however, contemporary strategies increasingly incorporate personalized digital communication and targeted outreach based on student interests and demographics.
