The framework suggests that memory retention is directly related to the depth at which information is processed. Superficial processing, such as focusing on the physical characteristics of a word, leads to weaker memory traces. Conversely, deeper processing, involving semantic analysis and relating information to existing knowledge, results in more durable and lasting memories. For example, simply noticing that the word “dog” is printed in blue ink represents shallow processing. Thinking about the characteristics of a dog, its role as a pet, and personal experiences with dogs exemplifies deep processing.
This theoretical approach provides a valuable understanding of how encoding strategies affect memory performance. Its importance lies in highlighting the active role individuals play in creating memories; the more actively and elaborately one processes information, the better it will be remembered. Historically, this perspective offered a contrast to structural models of memory, shifting focus from memory stores to cognitive processes. It emphasizes that memory is a byproduct of processing, not a separate entity or location.