A cosmetic product designed to set makeup and reduce shine, this finely milled powder aims to create a smooth, matte finish on the skin. Its formulation intends to minimize the appearance of pores and imperfections, resulting in a photograph-ready complexion. Typically applied with a brush or sponge after foundation and concealer, the product seeks to prolong makeup wear and control oil production throughout the day.
This type of product gained popularity due to the increased demand for flawless-looking skin in high-resolution photography and video. The benefits include a reduction in visible pores and fine lines, oil control, and extended makeup wear. Its historical context is rooted in the evolution of cosmetic technology, striving for products that offer a natural, yet perfected appearance under intense scrutiny.