The concept refers to the element within an image that draws the viewer’s eye and holds their attention. It serves as the primary subject or area of interest, guiding the viewer’s gaze through the composition. A sharp, well-lit subject against a blurred background exemplifies its implementation. This visual hierarchy helps convey the photographer’s intended message and prevents the image from feeling chaotic or directionless.
Establishing this visual center is crucial for effective visual communication. It provides clarity and structure, enhancing the overall impact of the photograph. Historically, artists and photographers have employed techniques like the rule of thirds, leading lines, and selective focus to effectively create and emphasize it. The proper use directs visual attention, resulting in more compelling and memorable imagery, strengthening the image’s narrative.