The description encompasses the executive responsible for leading and managing a company’s sales operations. This individual typically develops and implements strategies to achieve revenue targets, expand market share, and maintain customer relationships. For example, a professional in this role might analyze sales data to identify growth opportunities in new or existing markets, subsequently crafting a plan to capitalize on these findings.
Understanding this role is important because it directly influences a company’s financial performance and overall success. Effective leadership in this area can result in increased profitability, improved brand recognition, and a competitive advantage. Historically, the scope of this position has evolved to encompass a broader range of responsibilities, including sales operations, sales strategy, sales development, and partner management, reflecting the increasing complexity of modern sales environments.