The unethical practice of inducing a policyholder to cancel an existing insurance policy and purchase a new one from the same or a different insurer is a serious issue in the insurance industry. This action is typically motivated by the agent’s or broker’s desire to earn a new commission, often at the expense of the policyholder’s financial well-being. An example would be an agent persuading a client to surrender a whole life policy with significant cash value accumulation to buy a new, similar policy, without demonstrating a tangible benefit to the client beyond the agent’s commission.
The significance of understanding this manipulative tactic lies in protecting consumers from potential financial harm. Such actions can result in the loss of accrued benefits, increased premiums, and new surrender charges, ultimately diminishing the value of the individual’s insurance coverage. Historically, regulations have been implemented to deter this behavior and ensure fair practices within the insurance marketplace, emphasizing transparency and the client’s best interests.