The term refers to a phenomenon where vividly imagining an event can increase confidence that the event actually occurred. This effect stems from source-monitoring confusion, where individuals have difficulty distinguishing between memories derived from external sources (real experiences) and those generated internally (imagined scenarios). For example, after repeatedly visualizing a childhood incident, an individual might mistakenly believe it genuinely happened, even if it was purely a product of their imagination.
Understanding this cognitive bias is crucial in various domains, including eyewitness testimony, therapeutic practices, and advertising. Awareness of this phenomenon can lead to more accurate recollection and reduce the likelihood of false memories influencing critical decisions. Historically, research into memory distortion has highlighted the malleability of human memory, with this particular effect offering insight into how internal mental processes can shape and alter personal recollections.