These are intangible rewards derived from the act of association. Individuals are motivated to join or participate in groups, organizations, or movements based on the sense of belonging, social interaction, status, friendship, and camaraderie they experience. For example, individuals might join a local political club not primarily to influence policy outcomes but to enjoy the company of like-minded individuals and participate in social events.
These incentives play a significant role in mobilizing individuals and sustaining collective action within the political sphere. They provide a non-material basis for participation, fostering group cohesion and commitment even when tangible benefits are limited or uncertain. Historically, these factors have been critical in the formation and maintenance of social movements, political parties, and interest groups, offering a powerful counterbalance to purely instrumental motivations.