The phrase refers to the meaning of a renowned Japanese fashion label established in 1969 by Rei Kawakubo. Literally translated from French, the expression signifies “like boys.” This name, however, doesn’t directly prescribe the aesthetic of the brand, which is celebrated for its avant-garde and often deconstructed designs, challenging conventional notions of beauty and fashion. For example, a garment labeled as a product of this fashion house might feature asymmetrical cuts, unconventional materials, or distorted silhouettes, moving far beyond stereotypical menswear.
Understanding the meaning is crucial to appreciating the brand’s design philosophy. It provides a foundation for interpreting the unconventional and often provocative nature of its collections. The phrase helps to contextualize its departure from mainstream trends and its commitment to pushing the boundaries of sartorial expression. Furthermore, knowing the translation provides a historical and cultural entry point, allowing individuals to better understand the influences and inspirations that have shaped the brand’s distinctive identity over several decades.
