The term describes packaging engineered to be easily opened by the end consumer. This approach contrasts with conventional methods that often necessitate tools like knives or scissors and may involve excessive amounts of tape, plastic wrap, or wire ties. An example includes a toy encased in a minimal cardboard box with perforated edges, designed for straightforward access without requiring implements or significant effort.
This packaging design offers several advantages. It reduces the likelihood of consumer frustration and potential injuries associated with difficult-to-open containers. From a sustainability perspective, the methodology typically uses fewer materials and is often more readily recyclable than traditional methods. Historically, its adoption stemmed from consumer feedback regarding challenging and wasteful packaging prevalent in various industries.
