The psychological phenomenon where individuals develop a preference for things simply because they are familiar is known as the mere exposure effect. This effect demonstrates that repeated exposure to a stimulus, even without conscious recognition, can lead to increased liking. For example, a person may initially dislike a song upon first hearing it; however, after hearing it several times, they may begin to enjoy it, even if they are not actively paying attention to it each time.
The significance of this effect lies in its influence on attitudes, preferences, and decision-making processes. Understanding the underlying mechanisms can provide insights into areas such as advertising, marketing, and interpersonal relationships. Historically, this phenomenon was thoroughly investigated and formalized by Robert Zajonc in the late 1960s, establishing its place as a fundamental concept in social psychology.