These are beliefs about what most people typically do in a given situation. They involve perceptions of common behaviors. For example, an individual might overestimate the prevalence of binge drinking on a college campus, leading that individual to believe such behavior is more normative than it actually is, and potentially influencing them to engage in it themselves.
Understanding these commonly perceived behaviors is crucial for influencing behavioral change. Interventions that correct misperceptions about what is typical can effectively reduce undesirable conduct. Historically, research into social influence has highlighted the significant role these beliefs play in shaping individual actions and conforming to perceived group standards, often without explicit awareness.
