The process describes population movement from urban centers to rural areas or smaller towns. This demographic shift stands in contrast to urbanization, where people migrate from rural areas to cities. An example includes individuals relocating from a large metropolitan area to a smaller, more rural community, often seeking a perceived higher quality of life.
This population redistribution can lead to various benefits, including reduced strain on urban infrastructure, revitalization of rural economies, and preservation of natural environments. Historically, such movements have been driven by factors like technological advancements, changing economic conditions, and evolving lifestyle preferences. Improved transportation and communication technologies, for instance, enable individuals to live in more remote locations while maintaining connections to urban job markets or amenities.