This psychological perspective emphasizes the role of learning and environmental factors in shaping human and animal behavior. It posits that observable actions, rather than internal mental states, are the primary focus of study. For example, a therapist employing these principles might address a phobia by systematically exposing the individual to the feared stimulus while using relaxation techniques to condition a new response.
The significance of this perspective lies in its emphasis on empirical evidence and its development of practical techniques for behavior modification. Historically, it emerged as a reaction against introspection and psychoanalysis, offering a more scientific and testable framework for understanding and changing behavior. Its principles have found broad application in areas such as education, therapy, and organizational management, offering tools for fostering desired actions and reducing unwanted ones.