The psychological concept describes the tendency individuals have to quickly adapt to a new situation, until that situation becomes the norm. Once this occurs, another new experience is required to re-establish a heightened sensation or feeling, be it positive or negative. For example, an individual might feel intense excitement after receiving a promotion at work. However, after a period, the satisfaction derived from the increased salary and responsibilities diminishes as it becomes the new baseline.
This phenomenon plays a significant role in understanding subjective well-being and happiness. It suggests that continuous pursuit of ever-increasing pleasure or material possessions may not lead to sustained happiness. Understanding how individuals adjust to their circumstances can provide insight into managing expectations, avoiding the hedonic treadmill, and fostering contentment with one’s current situation. Its roots can be traced back to early work on sensory adaptation and later refined within the context of social comparison theory.